Advertising Culture

Advertising is a combination of economy and culture; the advertising activity is not only one kind of economic activity, but a kind of cultural exchanges. Advertising culture is the subculture which is subordinated to commercial culture; include culture of the goods and marketing culture at the same time.

With the deepening of international division of labor, development and global economic integration, the trend of increasing international circulation of commodities have become increasingly frequent. Each country to compete for world markets, competing to sell their products, which is an important means of promotion, is to use advertising to promote their own goods and the reputation of the vendor to the international.

Commodity itself is a kind of cultural carrier, culture spread through the goods, goods through the culture and proliferation. The essence of the commodity culture is commodity design, production, packaging, packaging and its development process have shown cultural value, is the spirit of the age, the national spirit and scientific spirit of the dialectical unity, and is the commodity use function and commodity aesthetic function of dialectical unity. It is the core content of advertising culture.

Marketing culture refers to the cultural concept as the premise, and with the people closest to the psychological needs of spirit, temperament, and aesthetic interest for the principle of the marketing art and philosophy, it is the concentrated expression form of advertising culture, cultural goods to the realization of the culture through the marketing realize finally. Advertising culture has obvious general audience, commercial, nationality and the characteristics of The Times. A certain cultural tradition, beliefs and values in the very great degree the business operators and consumers about the psychology, behavior and influences the Advertising campaign. International advertising is cross border and cross-cultural commodity marketing forms of propaganda, it faces is not only the transformation of the language. If only simply successful advertising translation into domestic importing countries words directly to move out, the result is often not good. Because international advertising and domestic advertising faces a language than traditional habits, regulations, and education, the natural environment, the religious, the state of the economy and differences.