Saturday 7 April 2012

The Relationships between Advertising and Fashion (Part Two)

Nowadays, fashion world came more and more fashion shows, also have more and more fashionable performance requirements, for instance every year, in the fashion world will hold "Leica fashion awards ceremony, the organizer will invite fashion person come to activities, in fact, this is dupont to promote their" leica "the product, this also is an Advertising method. Therefore, dupont can rise the propaganda purpose of the product itself, meanwhile, can flaunt oneself is the founder of fashion, it become fashion and advertising of perfect combination of typical success.


Actually, fashion product is not like the past is only the royal or is the exclusive supplies dignitaries. With many countries the demise of the royal family, fashion is gradually to the street, so that ordinary people can have referred to as the "fashion" things. Fashion since has entered the operations of the common life, then, the fashion to make their way out to have a better, they need more publicity, advertising is a very good promotion way. Former fashion conference, is held by fashion designer pay their own way, and now, fashion conference, many companies through sponsorship mode, put into large sums of money, the fashion show will do better, luxury and make conference to achieve better purpose. The sponsor of the way is also a kind of advertising performance. In addition, there are many media advertising is for the fashionable to build: such as fashion magazines, fashion channel, and fashion shows, etc.

Advertising and fashion can be in harmony an organic whole, their fusion to advertising and brought more vast vitality, so that the performance of the advertising is more features, more able to attract people's eyeballs. 

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